Heavy Marketing Campaign Fails to Halt the Decline

Nationally, attendances at dog tracks dropped by 3.2% during 2008 and despite the gambling industry’s heavy TV marketing campaign and endless freebies advertised through local media, greyhound racing is fast becoming a dwindling spectator ‘sport’ - leaving it fourth in the ranks of popularity, followed by cricket.

Further evidence can be seen by the huge reduction of licensed trainers. According to the GBGB website, the number of registered trainers has fallen by 14% since 2008 but most importantly greyhound breeding figures are continuing to fall both here in the UK and Ireland .

Latest figures from the Greyhound Racing Association - just one of a number of promoters - saw an 11% drop in revenue and only the sale of their Portsmouth track prevented the company from making a pre-tax loss of £1.6m

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