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Fact sheet 1: Measuring the Massacre Just how many dogs are put to death by the Australian greyhound racing industry.
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Fact sheet 2: Greyhounds as companion animals A practical guide. |
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The Importance of Publicity A brief look at why publicity is important and how you can get it.
Because the old dyed-in-the-wood greyhound racing supporter is a dying breed, the greyhound racing industry is increasingly relying for its survival on attracting ordinary members of the public to greyhound race meetings. Therefore, if ordinary people can be persuaded not to attend greyhound racing, and not to bet on it, the industry will encounter increasing financial problems, tracks will begin to close, and there will be fewer and fewer greyhounds bred, meaning that far less of these dogs will suffer and die at the hands of uncaring breeders, "owners" and trainers. Most ordinary people in Australia have a fondness for dogs and do not like to think of them being abused or killed. Therefore, if we can educate enough people about the suffering and killing that lies at the heart of the greyhound racing industry, we will be well on the way to bringing about the demise of commercial greyhound racing in Australia. Street stalls, demos and giving out leaflets are a vital part of this process, but there is a limit to the number of people that can be educated by these methods. We need to utilise the power of the media to spread the message to a wider public. 1) About 10 days before the event, send or deliver a press release to your local media (newspapers, radio and TV) telling them what you are doing, where and why. In our experience the best way to do this is by fax, as faxes tend to get taken more notice of than letters or e-mails. 2) Include a contact phone number in the press release and be prepared to talk to local newspaper reporters and to be interviewed on local radio. 3) Take photos of the event you are staging and send copies of them to Greyhound Action, so that we can put them on our website or in our newsletter. 4) As soon as possible after the event, issue another press release to the local media telling them how well it went. If nobody from the newspapers turned up to take photographs, send or deliver some of your own photos with the press release (tell them they have your permission to use the photos). 5) Get supporters to follow up any article in the local paper with letters to the letters page, to keep the publicity going for longer. If you need any more help, advice or information, please don’t hesitate to contact Greyhound Action Australasia. We can also supply sample press releases - and contact details for your local media, if you are having difficulties finding these yourself. Greyhound Action Australasia Email:
greyhoundactionaustralasia@hotmail.com
GA International
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